After 80 into the main foreign Maternity clothing consumer “have arrived” – Maternity, Wom

Article by hi joiney







Maternity consumer market has quietly changed the main the people born in the 80 39 s is becoming the maternity market force People in the past that most of the time after pregnancy to stay at home no need to wear neat plus maternity wear at most only a few months are short term disposable consumer products are not keen to spend money on buying Maternity Many people even borrow from others but some people do not wear maternity directly to some large size clothing to wear what the deal passed the interim HC Apparel Network Maternity Mainland first brand quot October Mom quot sign Taiwan 39 s famous show host of small S caused a sensation in the pregnant equipment industry With the quot 80 quot after the consumer market has become the main force Maternity making the market attracted much attention The face of great temptation to the Chinese market there are many foreign Clothing Giants quot have arrived quot Maternity the first brand in the Mainland quot October Mom quot sign Taiwan 39 s famous show host of small S as the mainland opened the first maternity dress Star Brand endorsement Clothing brand endorser is already reasonably common but maternity dress in China is an emerging niche market the money for the majority of vendors endorsement unbearable price Therefore when the quot October Mom quot sign Taiwan 39 s famous show host of small S it caused a sensation at the maternity industry For Maternity in this niche market foreign capital is very favored It is understood that more than twenty have been held in recent years private equity funds and venture capital on the quot October Mummy quot demonstrated a strong interest in the hope that the way to equity investment involved maternity market share in China The industry believes that the capital giants of the industry leading brands Maternity intervention will provide new impetus to the development of the industry and the emergence of new changes have led to competition in the industry Huge market potential Pregnant women baby products industry hailed as a sunrise industry in the 21st century Related statistics the United States market in 2003 Maternity Sell Amount up to 1 2 billion in less than seven million people China Hong Kong there are more than 60 pregnant women dress more than medium sized stores each more than 10 million dollar turnover Maternity industry in Mainland China quot Qian Jing quot the same attractive sales reached one billion yuan in 2006 entered since 2007 by the quot Golden Pig quot quot Olympic baby quot other factors China has ushered in a new small peak fertility It is predicted that the next 3 5 years maternity market sales in China will reach 30 50 billion which is the image of some of the media and researchers to be known as the quot belly economy quot that he possesses unlimited potential Present an annual increase of population of 1600 million Add a few urban pregnant women in the 10 million or more pregnancy infant supplies consumption customers account for about 3 of the urban population Another survey shows that the total monthly expenditure for each pregnant woman for the 2000 5000 dollars In other words the whole pregnancy baby supplies over a hundred billion market demand 2050 the total population will reach 1 6 billion peak so infants and pregnant in the last 50 years the market will remain stable overall expansion Changing consumer concepts Maternity consumer market has quietly changed the main the people born in the 80 years is becoming the maternity market force People in the past that most of the time after pregnancy to stay at home no need to wear neat plus maternity wear at most only a few months are short term disposable consumer products are not eager to spend money on buying Maternity Many people even borrow from others but some people do not wear maternity directly to some large size clothing to wear what the deal passed the interim Contrast quot after 80 quot more favorable environment for population growth more sensitive to fashion and more emphasis on product quality and brand awareness sense of identity According to insiders are young mothers who choose Maternity more to a good mood when put on a good maternity styles the pregnant woman 39 s attitude will change more comfortable to relax on fetal development are also will help In addition many special features of the maternity protection for the fetus plays a vital role in popular favor white collar workers Now many white collar workers should continue to work after pregnancy to better protect the fetus an essential quality of a reliable radiation maternity dress Brand competition era To industry insiders the early development of our maternity market basically a number of regional brands described as quot pet quot After years of development maternity market has gone through natural selection and integration process join the growing strength of competitors from growing some have the ability to integrate system resources focus on brand management business began to emerge



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